List of the best copywriting books - overview, features and recommendations

2024 Author: Leah Sherlock | [email protected]. Last modified: 2023-12-17 05:25

Writing texts is the most demanded branch of work on the Internet. For this, it is not necessary to have a degree in philology. Books for beginner copywriters can teach the art of writing articles to anyone. The only important thing is to follow the instructions and practice.

What will books teach?

To improve the quality of work, a person must master the secrets of a copywriter's work. Self-learning will allow you to write high-quality and understandable texts for people, as well as increase the level of income. It will also help to reveal the hidden potential of a copywriting book. After all, it is possible that a person has creative abilities. Professional literature on copywriting will teach:

• competent writing of articles;
• working principles of influencing the minds of users;
• SEO text concepts;
• persuasion;
• selling with words.

Also, books will be useful for all people who need to write for work in order to learn how to convey all the nuances and descriptions of completed projects and tasks. After all, suchnot every employee has properties.

Required reading

Among the many sources of literature, there are works that improve text skills in short periods of time. Top Copywriting Books:

• "Live like life." The book was written by Korney Chukovsky, one of the best stylists of the 20th century. His work highlights the common problems of novice writers, and special attention is paid to the topic of clericalism. This copywriting book will tell you how to learn how to write. In some ways, Living as Life is similar to Nora Gal's The Word of the Living and the Dead, so they must be read at the same time. The book can be downloaded online or purchased in print.
• "Internet news journalism". This book by Alexander Amzin is a good guide to style. It is suitable for people who write notes, blog posts or social networks, short informational texts. The author gives advice on how to organize the workflow, what structure the text should have, how to present the material correctly. The e-book is free.
• "The Word of the Living and the Dead" by Nora Gal is considered the best guide for writing people. Often people look for a review of some editions of books about copywriting, but do not find something worthwhile. "The Word Living and Dead" is useful literature. It describes the typical mistakes of editors, translators, journalists: clericalism, clichés, dubious turnovers, and so on. Each error is accompanied by comments and actions that will avoidfailures. The book is difficult to read due to repetitive information. However, it is able to lay the foundation for writing a good text. For some people, one reading is enough to start writing competent articles. The book is only available in print edition.
• "Without water. How to write proposals and reports for top officials. The book was written by business consultant Pavel Bezruchko. It describes how to write advertising, business and commercial texts correctly. The author gives specific advice on how to avoid repetition and unnecessary information. This book has collected the mistakes that advertisers and journalists make. The style in it is the same as Pavel wants to see articles from copywriters. You can buy it only in electronic version.

These books are required reading for every author. Even an experienced person will learn something new from them. What follows are the best copywriting books for beginners. They will reinforce the knowledge gained from this literature. Thanks to a selection of books and books about copywriting, a person can get rid of unnecessary words in their texts. And also get some practical skills.

Copywriter Treasure

Even a simple website cannot do without interesting texts. Elina Slobodyanyuk has written one of the best copywriting books for successful project promotion. After reading the book, a person will master the basic principles of working with sentences, words and text. It analyzes the typical mistakes of novice writers. The author also cites well-written texts as an example. In the process of reading, a person will learn to find errors and evaluatemy job. This is possible thanks to the techniques described in the book.

Revelations of an advertising agent

Author David Ogilvy is one of the most famous advertisers. The man is even inducted into the US Advertising Hall of Fame. In his first book, he talks about the life of a man who is engaged in advertising. Gives specific advice on how to keep the attention of consumers and readers, how to cost advertising campaigns, how to use various stylistic techniques. The focus of the book is on the principles of advertising and writing impactful texts. Therefore, every copywriter, marketer, advertiser should study it. David Ogilvy also has many other texts that teach the selling craft, such as Sales Writing, a book that allows you to write an impactful copy. Most of the chapters in it are practical guides that can be applied in practice. Ogilvy in it tells how to write a headline, what you need to pay attention to when compiling. All his works will be useful to every copywriter.

Content, marketing and rock and roll

Most Internet marketers know the author Denis Kaplunov firsthand. He writes useful books for a copywriter. Shares personal experience and tips for creating texts. From the book, a person can learn the theory of creating various types of texts: articles, news, infographics and more. After reading, the author will increase the ability to write readable texts, an understanding of the content will appear.

Sergey Bernadsky,"Selling Texts"

Writing texts is intended to promote services and products for the purpose of further sale. A beautiful presentation of the material is secondary. However, this approach to work may not be of interest to potential customers. Sergey Bernadsky describes how to influence emotions and talks about the professional techniques of marketers. His work should be included in the list of the best books on copywriting. For beginners, it contains a lot of useful information: techniques of advertisers and marketers and tips on using certain vocabulary.

“Copywriting. How not to eat a dog”

The author has collected a large number of secrets and techniques that increase the effectiveness of the material presented. The reader will learn how to create good texts if he follows the instructions and uses his imagination. Dmitry Kot in each chapter examines the methods of writing advertising texts. Most of the recommendations need to be practiced, there is very little theory in the book. After the chapters, the reader needs to complete a task to strengthen the mastered material. You can trust Dmitry, because he has many successful projects, the secrets of which he shares in this book.

The 77 secrets of copywriting

Andy Parabellum called his work that way for a reason. The book really contains 77 tips for writing vivid and memorable texts. It is small in size and contains no unnecessary information. The reader after each chapter will be able to apply the acquired knowledge. After reading, a person will know the features of copywriting and sales.words.

The SEO Copywriter's First Book

This edition describes the secrets of creating texts that are found by search robots. Previously, experts created unreadable texts, they paid attention only to key words. However, the content does not hold the user's attention. In addition, times have changed, and the requirements are now completely different. The book describes how to competently create SEO text for the modern reader. It is useful for both beginners and professionals.

Lee Odden, Selling Content

Great attention is paid to social networks, they have a lot of weight for marketers. Lee Odden takes this into account and creates a guide for proper promotion on the Internet. He talks about how to write posts for effective sales. The book will teach you how to build a marketing strategy and promote any blog with words.

Copywriting: texts that sell

This guide explains modern marketing techniques in an easy style. The reader will analyze all the content that surrounds him. Slogans, commercials, selling texts - all this will begin to become accessible and understandable to a person. Zarina Sudorgina focuses on lively and emotional texts. Such content holds the attention of the audience for a long time.

Choosing a name and all about naming

Titles are an important part of a copywriter's creative process. After all, sincewriting catchy headlines the author faces every day. Neil Taylor talks about how professionals write titles that users respond to. He also shares tricks to increase the number of reads of the article. Therefore, his publication completes the top ten best books on copywriting. Also, his material is presented without unnecessary information and in simple language.

Further Reading

In addition to professional literature, a specialist should read fiction books. This will expand your horizons and replenish the treasury of ideas for text design. A copywriter needs to read classical literature in order to draw on successful turns and sentence structures. Foreign books cannot give this, they are translated terribly. Reading the classics is good for writing. List of additional books for a copywriter:

• Artworks by Anton Chekhov. Many of the works of this man were created professionally. He combined several professions to earn money. Chekhov had to give ready-made texts for newspapers on time and take into account their format. This laid its own style in it - short, emotional and memorable. All his texts are easy to read, have excellent style and plot component. Reading Anton Chekhov develops in copywriters a beautiful and easy presentation of thoughts in the text. For people working with text, it is recommended to familiarize yourself with all the writer's work.
• Creativity of Sergey Dovlatov. This man was considered the best stylist of the 20th century. His texts at first glance seem simple and understandable to the reader. However, suchThe result is the fruit of hard work. Sergei Dovlatov said that he rewrote many texts over the course of months. He did not stop at the achieved result and wanted to make the works better and better. Sometimes Dovlatov set very difficult tasks for himself, for example, the absence of the same words in new sentences. A person who reads "Compromise" or "Reserve" will learn the brevity and capacity of the letter. The works of this writer are a pleasure to re-read every time.
• Steve Krug's book Don't Make Me Think. It is designed so that every manager or marketer can quickly read it. However, the book is written so competently that it is recommended for reading to every author. It tells how texts are placed on various sites. This is supported by illustrations and descriptions. Steve Krug talks about how to improve the readability and perception of information among users.
• William Zinser, How to write well. This manual for people working with text has been reprinted about 30 times. William clearly describes how non-fiction articles are created. The book has sections that talk about the features of writing memoirs, business texts, travel blogs, and so on. In it, each chapter helps in writing not only beginners, but also professionals.
• Stephen King How to write books. Memoirs about the craft. This author is known to almost every person for his thrillers. King shares his book writing experience and what can help you be more productive. You definitely need to believe the author, because thanks to writing, he gained a worldpopularity. In some chapters, a person can draw a lot of motivation. Steven shares how the story and text can be improved to make it a pleasure for a person to read.
• Korney Chukovsky's "High Art" makes it clear to a person what the translator's craft is. At first glance, this topic seems boring. However, Chukovsky presented the material in such a way that it is difficult to stop reading. "High Art" is a good guide to style. Thanks to reading, a person will have an idea about the work of a translator and write texts correctly.
• "Hypnotic advertising texts". Joe Vitale is a man who can infect with creativity. If you follow his advice, you can quickly learn how to create slogans and business letters. Joe Vitale has really good lyrics, so you can trust him. He will teach you how to create hypnotic content.

A person who reads can influence people's minds and convince. Thanks to the best books on copywriting, you can learn: style, effective sales, writing interesting texts. Education is available to everyone, and if a person needs to write for work, then you should familiarize yourself with some publications.