2024 Author: Leah Sherlock | [email protected]. Last modified: 2023-12-17 05:25
Pantone-colors is a kind of system that allows you to choose the tone you need from the huge range presented in the catalog. Today it is the most popular all over the world, as well as universal for any kind of activity. But most often pantone colors are used in the printing of magazines, books, newspapers and other publications.
A bit of history
When public printing in the first half of the last century began to switch to a color standard, it became necessary to select a high-quality, and most importantly, easy-to-use color scheme. Publishing houses that wanted to produce their goods according to new criteria were scattered all over the world, and it was necessary to somehow unite their activities. This is how the Pantone color chart appeared, which was developed by the American corporation of the same name. Each shade in this system has its own code cipher, consisting of Latin letters and numbers, which allows people of all countries and nations to use it. Over the years, the number of tones that were present in this spectrum increased, which allowed publishers tomake better and more perfect prints.
What this mysterious directory looks like
Most often, pantonnik (as it is commonly called in our country) is presented to the consumer in the form of a fan. It consists of longitudinal sheets of paper, painted in certain colors. All shades are arranged according to the principle of proximity to each other, so choosing what you need will not be so difficult, even despite the large number of options. As a rule, each oblong piece of paper is divided into zones, painted in different shades of the same color, starting from dark, saturated, ending with very light. Thus, the fan that pantone colors form can begin with yellow, followed by ocher, then orange, red, pink, purple, and so on.
Technology and psychology
Annually representatives of the company "Panton" nominate for the first place one color from their entire range. For example, in 1999, the azure-blue hue was recognized as the shade of the millennium, purple became the color of 2005, mimosa won in 2009, honeysuckle won in 2011, and red-orange in 2012. As it turned out, this choice is not made at random. Representatives of the Pantone company are constantly monitoring the economic, social, environmental and psychological state of the entire planet. The colors are chosen based on the issues that are currently the most relevant.
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