2024 Author: Leah Sherlock | [email protected]. Last modified: 2023-12-17 05:25
Where did the MTV channel go? This question has recently flooded all Internet forums. It is more accurate to say that at first the question arose: “Where will the MTV channel go? And it all started after the appearance of information about its closure by ProfMedia.
Everyone is well aware that MTV Russia began broadcasting in September 1998. This is an analogue of the American TV channel MTV, dedicated to popular modern music. In our country, the broadcast was opened by the Prodigy concert held in Moscow. The first foreign video was Jimmy Page and Puff Daddy's "Come With Me". And among Russian performers, the honor of becoming the first was given to the Mumiy Troll group with the video clip Vladivostok 2000. Until October 2001, MTV broadcasting could only be watched in the morning and at night on 33 TVKs. But already on October 2 of the same year, the question first appeared: “Where did the MTV channel go? At the usual time, European news began to be broadcast on TVK 33, and MTV then completely switched to decimeter waves.
Since 2002, the channel's format has been gradually changed. New show programs of Russian and foreign production appeared on it. And such rating programs as “Cheerful Morning”, “Gimlet Rule”, “V. I. P. Caprice”, “12 Evil Spectators”, “Shit Parade”, were closed. Accordingly, the presenters of these programs also left - Anton Komolov, Yana Churikova, as well as Vasily Strelnikov and Olga Shelest. Since 2010, there has been a significant decrease in the audience of the channel, the management of MTV attributed this to the growing popularity of the Internet - it was there that people began to watch video clips more and more. But it must be said that viewers have repeatedly expressed displeasure that there is no music content during the daytime. In May 2013, the contract between Viacom and ProfMedia for the use of the MTV brand expired, and from the first days of June 2013, the MTV Russia channel disappeared from the air. Rather, it was closed, and a new entertainment project called "Friday" was launched on this frequency.
And where did the MTV channel go, what happened to everyone's favorite? Let's just say that he didn't disappear. In June 2013, he changed the management company. It is under the editorial control of VIMN. Now the relaunch is led by popular TV presenter Yana Churikova, who promises that the channel's content will become more interesting for Russian viewers. The updated broadcast of MTV Russia began on the first day of October 2013, but so far it is available only in the networks of MegaFon and Rostelecom.
Ether was opened by the winner of the contest "Choose me, MTV" Muscovite Nikita Vostrykh. The ratio of music and entertainment programs will be 35% and 65% respectively. Inga Soboleva became the host of the channel, and Danila Romanov became his "voice". In the new season, viewers will see such shows as "Pimped Wheelbarrow", "Beavis and Butthead", "Setup", "Loneliness on the Net" and many other programs. Among the novelties will be offered "Royale Beach", "Hollywood Hills", a line of performances by world music performers of various directions. Also in the new season will be the programs "Clumsy", "Simple Jane", "Overage" and "Unsuccessful".
For those who are wondering where the MTV channel has gone?
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