2023 Author: Leah Sherlock | [email protected]. Last modified: 2023-11-27 12:28
Long quotes with deep meaning are united by a common name - an aphorism. Sayings, gnomes, apothegmas - there are various aphoristic genres that have been used for centuries to frame wise thoughts. From these individual statements, collections were compiled in which readers found suitable statements for all occasions. At first, the aphorism was only of a religious nature, then sayings of worldly wisdom began to appear, reflections on the fate of a person, about his experiences.
In the works of domestic and foreign authors there are such aphoristic fragments that readers remember and quote. Aphorism, which is characterized by summarizing and generalizing situations related to the surrounding world, people's behavior, their feelings, does not cease to be popular.
Impact on the reader
Even long quotes are easy to remember when the authors use certain influence techniques, not limited toa statement of certain facts, but assert their truth using logical and rhetorical methods of argumentation. Aphoristic texts contain the ability to suggest, associated with such properties as authority and intellectual superiority.
Already in the days of Ancient Russia, collections of sayings were copied, apt figurative statements were in use. In the collections that were copied in the monasteries, sayings and maxims were of spiritual content. The impact on the reader occurred through the use of the authority of church authority. For Orthodox culture and for other religious teachings, the task of accelerating spiritual enlightenment, stimulating self-improvement has always been solved through work with the subconscious.
Psychotechniques of folk culture found expression in proverbs and sayings: the power and power of anonymous authors was used to pass on from generation to generation the idea of what is good and what is bad. The power of influence is higher for aphorisms, the authors of which act as a teacher of life, a preacher, sensei, guru, master, that is, a person endowed with dignity or special powers. Long quotes from great people are better remembered because they are more trustworthy than the maxims of unknown authors.
If in the first half of the 20th century the aphorisms of writers and politicians were popular, then in the second half of the 20th century the palm passed and continues to remain with famous domestic and foreign actors, actresses and representatives of the cinema, such as, for example, Lyudmila Gurchenko, Faina Ranevskaya, Renata Litvinova,Marilyn Monroe, Barbara Streisand, Jeanne Moreau, Ingrid Bergman, Marlene Dietrich, Elizabeth Taylor, Brigitte Bardot, and trendsetters like Coco Chanel or Gianni Versace.
Works written in the genres of short prose can pursue not only the goal of teaching and directing on the true path. In modern times, a genre of paradox has appeared, for which wisdom and truth recede into the background. The paradox can stun and puzzle the reader with a sophisticated formulation that requires a mental somersault, without any purpose of positive changes in his life and worldview.
At the beginning of the 21st century, paradoxical quotes about life actively compete with aphoristic statements: this is due to the fact that there are not enough modern authorities endowed with the power of influence and at the same time focused on solving positive problems and transmitting wise thoughts.
Authorities and Idols
Psychologists believe that anyone who claims the attention of the masses must have authority. A long quotation, the author of which is known for being well versed in some important or generally useful matter, can attract the reader's attention. In order for the author to "lead" him, the reader must know his name, which is associated with a certain status in society. That is why aphoristic texts are never printed without indicating the author. If the reader wants to find an accurate and capacious statement about the relationship between people, then he will rather turn to the works of Russian classics, the authors of which became famous for their psychological nuances inthe image of the characters of the heroes.
The authors of many popular aphorisms are famous people who play a different role in society, also in demand among the masses - the role of the Idol. Their words are repeated, posted on their pages by admiring fans: it is not the wisdom of what was said that explains the popularity of the statement, but the charm and position in society of its author.
Gender preferences in aphoristics
Gender preferences in the field of aphorism have changed dramatically over the past century: women's aphorisms that occupied marginal positions have ceased to be peripheral and have taken the same place of honor in aphorism as men's. If long quotes about friendship are popular among male aphorisms, then among female ones - about love. In aphorisms that have a pronounced gender character, the antithesis is often used, and all men are opposed to all women as carriers of certain qualities.
Depending on whether the author is a man or a woman, positive characteristics move from one pole to another, just like those that are responsible for negative emotions. An example of popular female aphorisms can be given: “Women get prettier from love, and men look like sick sheep” (A. Christie); “Is it possible to fall in love with a person to whom you feel sympathy? Ruled out. We fall in love with those whom we hate, who are mortally dangerous for us” (A. Nothomb).
The life of aphoristics in the context of new technologies
The word has a greater impact on the listener when the interlocutor usesnon-verbal means - facial expressions, gestures, postures, intonation. And an additional channel for transferring the ideological content of aphorisms to the reader is an appeal to the visual range. As an analysis of popular sites that “promote” aphorism shows, there is a tendency to back up long life quotes with examples of their possible use in specific situations.
On social networks, in groups of aphoristic lovers, hundreds of different quotes are “posted” daily, accompanied by beautiful pictures. The emotional and psychological impact of the image is helpful in creating the necessary image. Such combinations of “wise thoughts” with their visual reinforcement are especially actively used on the so-called women's sites. It is this presentation of long quotes about people that gets more “likes” on social networks than texts that go “unaccompanied.”
What "accompaniment" helps to believe the aphorism?
As for the subject, we can say that it is more diverse than a set of confirming pictures, among which landscape sketches with gentle young ladies who play the role of an Idol are in the first place: they want to believe, because they are so gentle, touching, surrounded by beauty. In second place - they are the same, but already accompanied by a gentleman: the idyll confirms that the advice, instructions, observations were correct - they led to the desired result. The third common option: young mothers or both parents with babies, which also contributes to the suggestion of attitudes in long quotes about happiness, fidelity,love, etc.
A special support group consists of pictures that also affirm humanistic values, primarily family and friendship, which depict domestic and wild animals, as well as fish, insects and birds from the series “ducks all in pairs…”. As with commercials, their appearance contributes to creating a positive reaction to the text.
In a way, romantic pictures of friendship (love) of old people, which carried feelings through the years, turn out to be synonymous with pictures with animals. Additional significance here begins to take on the age of those whose example affirms the truth stated in the aphorism: especially when it comes to rules and regulations, the authority of age - wisdom comes with age - acts as a method of influence.
Sensual images in men's love quotes
The specificity of long quotes is that they always translate abstract concepts into concrete ones, so that every reader can hear, see, taste what the author has experienced and embodied in the word.
Among men's quotes about love, there are many in which the authors reproduce their personal unsuccessful experiences from memory, have in mind certain circumstances and experiences, but, correlating them with universal experience, rise to the level of generalization in aphorisms.
Save yourself who can
Gloomy, joyless, negative idea of loveis transmitted in these aphorisms through images of an agonal nature associated with struggle, battles, military operations. In them, a woman becomes the embodiment of danger, love for her is poison, a source of mental illness and incurable wounds.
With this perception of feelings, the logical conclusion is the aphoristic advice given by Napoleon's authority in this area: "In love, the only victory is flight."
The components of the behavioral program of men are changing through the affirmation of the need to escape from love at any cost.
Features of "female" aphorisms about love
In long quotes of men in the center there is always a call to action, even if it sounds like a call to flight. For aphorisms of female authorship, emotions, evaluation of people and events are important.
In women's aphorisms there is more reflection, attempts to comprehend oneself in love, to assess the situation. Love in them is often represented through spatial images. In women's long quotes about love, the image of a road is often found: it is easy for lovers to walk along it - love helps to overcome all obstacles. If there is no love or it is unrequited, there are images of a road to nowhere, swamps, walking in fog, moving in circles and even a dead end.
It is important for a woman to remain a person in love, and not just follow her lover. “To exist as a person, one must be able to draw boundaries and say “no” to something. I don't want to wander through other people's lives like a misty lump of protoplasm.” (Iris Murdoch)
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