TV show "Live he althy": reviews, presenters, history of the creation and development of the program

2024 Author: Leah Sherlock | [email protected]. Last modified: 2023-12-17 05:25

Program "Live great!" has been on Channel One for eight years now. The first broadcast took place on August 16, 2010. During this time, more than one and a half thousand episodes were shown on a wide variety of topics, and its presenter Elena Malysheva became a real national star and an object for numerous jokes and memes.

The TV project came to replace the dubious show "Malakhov +". Malysheva, who previously hosted He alth in the early 2000s, was the most suitable candidate.

"Life is great!" love and hate at the same time. The program has been tried to close a huge number of times, but it still goes on the air. They say in "Live great!" acne how to lime, how to poop correctly, why the vagina farts and whether paracetamol is harmful. For all its inconsistency, the project has found millions of fans throughout Russia and far beyond its borders. What is the phenomenon of this TV project?

History of Creation

Summer 2010the morning he alth program "Malakhov +" was on the verge of closing. The TV project, which tells about alternative methods of medicine, has managed to outlive itself in four years. In addition, this program was repeatedly accused of dubious information, for example, the presenter Gennady Malakhov actively urged viewers to turn to urine therapy. The people did not like the imposition of urine as a panacea for all diseases. Ratings fell, and advertisers ignored this site to promote their products and services.

Then the chief editor of the morning broadcast of Channel One decided that it was time to change the concept. So the program "Live is great!" was born, which was headed by TV presenter Elena Malysheva. Her project "He alth" at one time had very good ratings, so the main points from this program were proposed to be transferred to a new talk show where issues of nutrition, medicine, life and home were discussed. A month after the pilot broadcast, the TV show "Live is great!" took the place of "Malakhov +" in the broadcasting grid completely. And for eight years now, every morning, on weekdays, Elena Malysheva talks about how great it is to live. "Live he althy!" reviews after the premiere received quite positive, but then no one could have guessed how far the creators of the program would go.

Elena Malysheva

Many do not take the presenter seriously because of her manner of expressing thoughts, controversial statements and methods of treating a particular ailment. But I would like to note that the 57-year-old woman is notjust a face in the frame. She is a professor at the Moscow State University of Medicine and Dentistry and has published more than fifty scientific papers in medicine. Many of her researches have been recognized as revolutionary in their own way.

In addition, Malysheva's persona is known for her author's diet, which has helped millions of women and men lose weight.

Elena Malysheva was born in the city of Kemerovo, in a family of doctors. Her parents, brothers and sisters are also doctors. After working for some time as a therapist, Elena became interested in science. And then she was invited to host a he alth program on a local TV channel. It was a distant 1993. Then there were a variety of projects, and four years later, at the then ORT, they decided to revive the Soviet "He alth" and invited Malysheva to be the editor-in-chief of this program. Thus began her long friendship with the first button, which continues to this day.

By the way, her son Yuri is the editor of the project, so it's no surprise that vagina fart episodes get aired so easily.

About the program

Program "Live great!" begins with a synopsis of the hosts about what will be discussed in today's episode. After that, a detailed analysis of each previously announced topic begins. For clarity of various ailments and other things, the studio uses a variety of mock-ups and dummies, they also invite guests from the auditorium to the stage, who can suddenly turn into one or another organ, for example, into a penis. But more on that later.

The talk show is divided into thematic blocks. Viewers instudios sometimes give the opportunity to vote after voicing any controversial issue. The people will have to press the red button, which means a negative answer, green - positive or yellow, which means doubt. After such an interactive session, the presenters voice the correct answer and give a meticulous explanation.

Each issue ends with a couple of short helpful tips from experts and doctors' answers to questions from the audience. "Live he althy!" the last year they have been filming in a new pavilion - it is not known for certain what this is connected with.

Headings

Transmission "Live great!" divided into five main headings:

• About food - here they discuss products and the food system, what you can eat and what is very harmful, the audience is allowed to try certain dishes.
• About life - doctors talk about everyday problems, for example, how to fall correctly in icy conditions and not get injured, how to maintain good posture and not ruin your eyesight due to constant sitting at the computer.
• About medicine - at this moment the studio turns into a doctor's office, which talks about how to avoid the appearance of an unpleasant illness and often treats the patient in front of the audience.
• About the house - Elena Malysheva in this section of the TV show "Life is great!" gives tips on keeping your home clean and safe: how to clean a carpet, how to remove black greasy deposits from a frying pan, how to remove moths, how to choose dishes and household appliances, and more.
• Tip for a minute - the audience is given a microphone, andthey can ask a specialist a question that concerns them and receive a short but comprehensive answer from a specialist in a particular field.

Criticism

Program "Live great!" reviews from the very launch of the project on the air receives the most diverse: from sharply negative to extremely positive. Some praise the program for educating the population about he alth issues, while others believe that the project is absurd and inappropriate.

Malysheva is often reproached for the pseudo-scientific nature of what she said. For example, in an issue in which the topic of female orgasm was raised, the presenter called the G-spot the main erogenous zone for the fair sex. Although gynecologists around the world have long denied the existence of a special island of pleasure in the female reproductive system.

Besides this, the doctor periodically allows himself offensive, somewhere biased, inaccurate, dangerous and even racist statements. Let's look into this in more detail.

Insults

There have been perhaps two cases in the program's eight-year history that have received wide publicity. Some time after the sudden death of Michael Jackson, Malyshev, being on the jury of the Minute of Glory project, allowed herself to call the king of pop music a drug addict who died of an overdose and a pedophile whose harassment of children, in her opinion, was proven. Despite the fact that all charges of abuse of minors were dropped from the musician, and he died not from drugs, but from excessive use of painkillers, Elena for some reason decided to voice facts that did not correspond to reality.

Fans of the great artist immediately criticized the presenter, created a petition on the Internet and sent a request to the General Director of Channel One Konstantin Ernst demanding that the incompetent lady be removed from the air. By the way, there was no apology from her, and the conflict was hushed up. Malysheva continued to tell the audience what is the norm and what is not.

The second case is Malysheva's statements that a pharmacy is just a store - and its task is to sell goods, but at a higher price. And the advice of pharmacists and pharmacists is no better than the advice of a girlfriend. The presenter urged the audience not to have illusions, but to buy medicines strictly according to the prescription and appointment of competent specialists. The Association of Pharmacy Institutions wrote a complaint to Konstantin Ernst, but this topic soon sank into oblivion. Despite the fact that the TV presenter's speeches were obviously offensive, they managed to ignore this conflict situation, although there was a massive outrage of pharmaceutical chains.

Biased and inaccurate statements

In November 2011, Malysheva in the section about food in "Life is great!" paid attention to such a product as honey. She called it a source of carcinogens and attributed excessive calories to it, even more than that of sugar. This caused a wave of indignation among Russian beekeepers. They wrote complaints and reproached Elena for incompetence. Agree, since ancient times, honey has been considered almost magical. But she was able to question this long-known fact as well.

Also Malysheva, advertising frying pans and other utensils withceramic coating, argued about the dangers of non-stick Teflon. The Tefal brand was not named, but its products were compared with those advertised in a negative way. The squabble was long and tedious, even the antimonopoly service intervened. But Elena, as if by magic, manages to get out of the water dry.

We have already mentioned the plot about the mythical G-spot. The existence of this point has not been proven by authoritative studies, but this did not stop Malysheva from telling in one of the issues how women need to achieve orgasm. And how does this even happen in the female body.

Also in one of the issues there was an insert about antipyretic for children, where everything is so confusing that it is quite difficult to figure out what's what. The widely used paracetamol was called into question in favor of ibuprofen, as if someone ordered the imposition of this drug.

Racist remarks

In one of the programs devoted to New Year's feasts and libations, and there were many of them before the long January holidays, the question was raised: with whom should you not drink on New Year's Eve? The answer was extremely straightforward: with representatives of the Mongoloid race. Speaking about this, the TV presenter narrowed her eyes with her fingers and called the representatives "narrow-eyed" and "moon-faced." She, of course, tried to make it look reasonable, but the overall message was extremely negative. As if a Russian person should not sit at the same table with representatives of the Mongoloid race.

Leading "Live great!",of course, they discussed the fact that Asians have problems with the absorption and removal of alcohol from the body due to the small amount of a special enzyme at the genetic level. And you can’t drink with them, not because they are like that, but because any glass can harm them terribly. However, many took the message clearly, they say, with the "white race", which Malysheva called herself, and with dark-skinned people drink as much as you like, but with the Buryats, Kalmyks, Mongols and others - no, no. Elena is definitely not a nationalist, but the very presentation of the individual characteristics of the race looked out of place. In Russia, it is believed that it is impossible to sit at the same table only with the last people. In this case, they were all representatives of the Mongoloid race.

This is the norm

Sometimes affected by the program "Live great!" questions look extremely absurd, ridiculous and just uncomfortable. Okay, the topic, the very form of presentation of all this resembles something from the category of manuals for the feeble-minded. For example, in one of the issues people were taught to poop correctly, it was called "The Art of Pooping". Almost the entire program was devoted to this, and the doctors showed how to sit on the toilet and behave on it. On the one hand, why not? On the other hand, some kind of Teletubbies for adults are obtained.

The popular phrase "This is the norm!" came from the sub-heading "Am I Normal?", where people behind the screen asked uncomfortable questions. And the doctors said whether it was normal or not. But the expression went to the masses not because of the very fact of the existence of such a section in the television project, but after the plot, where the woman said,that farts not only booty, but also the vagina. The people in the studio thought it was a terrible and incurable disease, but Malysheva publicly declared: "This is the norm!" Then to the studio of the program "Live great!" the intestines were brought in the form of a dummy and, of course, the vagina. The doctors showed that the air entering the vagina must go somewhere and the corresponding sound should not embarrass anyone, since we are all living people. And if bacteria and food create gases in the intestines, then air enters the vagina due to the fact that after childbirth and with age, the muscles of this delicate organ cease to be so elastic.

Not only the phrase has become a kind of joke. A picture with the image of a TV presenter and the inscription "This is the norm!" spread around the Internet and began to be used as a photo response to any strange and absurd situation as an irrefutable fact. For example, social networks report the news that police with batons detained a grandmother selling cucumbers in the wrong place. And then a photo of Malysheva is attached (meme). There is another variation of this meme. When talking about an overly controversial situation, the photo shows a doubtful Elena, and the caption states that she "doesn't even know if this is the norm or not."

Cutting the sweater

This issue was dedicated to the hygiene of the genitals in the section about life in "Live he althy!". Of course, we also talked about circumcision at the stronger sex as an excellent solution for penis hygiene. The studio even invited a rabbi who spoke about the religious aspect of thisJewish procedures. And the doctors, in turn, told the clinical side of the occurrence of this procedure.

At some point, Elena Malysheva called a girl from the audience onto the stage, who was wearing a sweater with a long collar, or rather a turtleneck. She was to act as an infant penis - then she did not know this yet. The collar was raised above the girl's head and began to be held, thus simulating the foreskin that covers the head of the penis. Then the presenter began to sprinkle multi-colored confetti on the rest of the head - an “infection”, which, in the head closed by the foreskin, feels at ease, multiplies and leads to unpleasant consequences. And then the best thing happened on "Live great!" in the entire history of the project - Malysheva cut off a piece of the neck of a sweater, along with a strand of a woman's hair, thereby clearly demonstrating the circumcision procedure and its positive effect. Her co-host almost imperceptibly removed the cut off hair and a piece of sweater, but everything is more than clearly visible in the recording. The presenter promised to reimburse the girl for damaged clothes, but she didn’t say a word about her hair.

The video spread across the Internet, became viral and was viewed about two million times. The public was especially amused by the face of the rabbi, who did not understand at all what was happening and where he had ended up. He was really ashamed to be in front of the cameras, but there was nowhere to go. By the way, this whole bacchanalia took place to the groovy Jewish folk music, which only added to the situation more ridiculousness.

Reviews on "Life is great!"

This project was repeatedly tried to be closed by opponents of talk about farting vaginas and proper pooping on central television. The public movement for the protection of the rights of parents and children "Interregional Parents' Meeting" sent a complaint to the Prosecutor General's Office of Russia with a demand to close the obscene program, which, according to the organization, promotes early sexual activity among minors and simply corrupts immature children's minds.

The indignant claims were substantiated by the fact that the program is in the morning, and the topics in "Live great!" adults are discussing: "How to choose and put on a condom", "On the harmlessness of masturbation" and "Modeling an erection." The prosecutor's office sided with the people and ordered Channel One to remove the outrageous project from the air. But despite the negative reviews for "Life is great!", the program still remained on the air, only its age marking changed from 12+ to 16+.

Diet of Elena Malysheva

Program "Live great!" weight loss discussed more than once and not twenty and sucked the topic utterly. Therefore, Elena Malysheva, realizing that the people trust her, decided to make money on it. So the diet of Elena Malysheva appeared. I would also like to note that she is a therapist and cardiologist. That is, she has nothing to do with nutrition, and her person in the advertising campaign is just a lure.

What is the secret of her author's technique is not known for certain, since it must be purchased forsome not so little money. Fraudsters have spawned such an abundance of clone sites on the Internet that it is difficult to distinguish the original from the fake. But in general, the intrigue of the diet is in balance and what you need to eat in any case, but in such a way that you can lose weight and heal your body. In fact, these are ready-made food sets that include breakfasts, lunches, dinners and even desserts.

It's all a waste of money anyway. If a person wants to lose weight, he will stop eating fried potatoes and start running several kilometers a day. Note that this does not require additional financial resources.