2024 Author: Leah Sherlock | [email protected]. Last modified: 2023-12-17 05:25
Today in Russia there are not many major music labels that specialize in rap music. And this is a little strange, because Western artists of this genre have long been at the top of all charts and can give a big head start to various singers or pop groups. Their popularity can only be envied, because rap videos are gaining billions of views, which means that this music can rightfully be considered one of the most sought-after music of our time.
In Russia, rap is just beginning to gain popularity, and this is largely due to the fact that in recent years, major labels have been seriously engaged in the promotion of young artists. And it paid off.
New label name
One of the largest labels in Russia "Gazgolder" in 2016 signed a contract with the then unknown Ukrainian artist, whose name is Kirill Igorevich Nezboretsky. A team of PR people, managers, SMM people actively engaged in the promotion of Kirill, and he himself seriously took up writing music.
Then he could not imagine how quickly popularity would come. A year later, Kirill, who performs under the pseudonym T-fest, became one of the most sought-after rap artists in the CIS. About how T-fest's biography began, andhow he came to such success, it is worth talking in more detail. And it is best to start from early childhood.
Childhood
T-fest's biography begins in the small Ukrainian city of Chernivtsi. He was passionate about music from an early age, went to music school and the conservatory. However, this hobby was not limited to just listening to their musical idols. Kirill also recorded tracks from childhood, but did not receive much popularity at that time. He was just starting to show promise, but then he did not have his own style, so, although he was quite technical, he did not really stand out from the rest of the rappers.
The early work of the artist was radically different from what he is doing now. He wrote very rough rap, which at the same time was quite meaningful and interesting in terms of the text component. This was the reason why in 2012 the future artist was noticed by the then popular rap artist Shock.
First successes
Shock was the benchmark for rapper T-fest in terms of music. The young artist was doing covers for the tracks of his idol, and one day he randomly stumbled upon these records. The creativity of the young talented performer hooked Shock, and he began to help him with promotion. In 2012, the rappers released a joint track.
By that time, Kirill had already become much more technical in terms of performance, and his music became even more complex and interesting. However, even collaboration with the then popular rapper did not bring him great fame, so the most important changes in hiscreativity was yet to come.
Reboot
In 2014, T-Fest already had a certain number of listeners, but this did not stop him from leaving the creative side for a while in order to create a completely new style of music. After a long break, the artist returns completely different both in terms of appearance and in terms of creativity. His music becomes more melodic and modern. Difficult topics in the texts disappeared, now the artist began to write light and hit tracks, which later completely ceased to look like classic rap, and became more diverse and interesting in terms of sound.
In 2015, Kirill released several successful clips in a new style, which his old audience really liked and helped to recruit a large number of new ones. However, the most important thing is that at this time he is noticed by the owner of the label "Gazgolder" Vasily Vakulenko, also known as Basta. He invites a young performer to his label and offers to record a joint video with one of the most popular Russian-speaking rappers Scryptonite as a debut. Ti-fest, of course, does not miss such an opportunity. On March 9, 2017, a clip called "Lambada" is released on the official channel of "Gazgolder", which completely turned the entire career of the Ukrainian musician. On this Biography of T-fest, as an unpopular rapper, ended. A completely different life began.
Life after widespread popularity
At the moment, the clip "Lambada" has more30 million views, which is just an incredible number for a Russian-speaking artist. The rest of Kirill's videos also gained 10-15 million views, so now he is certainly one of the most sought-after and recognizable artists in the CIS.
Te-Fest is still a member of the "Gazgolder" label, and at the end of 2017 he released his second studio album on it, which was called "Youth 97". With this album, as well as with old compositions, Kirill performs at the largest venues throughout Russia, and almost always the demand for tickets does not disappoint the organizers. T-fest's biography is a vivid example of how even from a small Ukrainian city you can rise to the top of music chats if you have talent and a desire to develop.
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