Flash mob, what is the "instant crowd" effect?

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Flash mob, what is the "instant crowd" effect?
Flash mob, what is the "instant crowd" effect?

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what is flash mob
what is flash mob

Recently, a flash mob has entered our everyday life, or rather, burst into our everyday life, shining with rich colors and giving inexpressible emotions. The answer to the question of concern to many: "Flash mob - what is it?" - quite simple. In literal translation, flash is a moment, a flash, and mob is a crowd, we combine two words, and it turns out - an instant crowd. In the extended interpretation, a flash mob is a carefully planned action in advance, quite massive, during which a large group of mobbers appears at a certain, usually public, place at an agreed time, which performs the previously agreed actions. After that, the participants disperse in different directions, as if nothing had happened. It is believed that this phenomenon is a kind of smart mob.

From smart mob to flash mob

flash mob 2013
flash mob 2013

This phenomenon appeared a long time ago, but the name was coined by the sociologist and writer Howard Reingold in 2002. In fact, a smart mob - in translation - a "smart crowd", a group of people who, having previously agreed on a scenario / action plan, gathers together. Moreover, their goals can be very diverse, from a political conspiracy to overthrow the ruling government, to solving ordinary everyday problems.

Earlier, it was quite problematic to organize an action of this magnitude, because it was almost impossible to find a large number of like-minded people, discuss the scenario in advance and at the same time avoid wide publicity of the planned one. But the advent of the World Wide Web has changed the sad state of affairs, today almost every second knows the answer to the question: "Flash mob - what is it?". Now the most ordinary people, having access to the Internet, have the opportunity to easily unite in social groups and quickly coordinate their actions. A flash mob differs from a smart mob in that it is purely entertaining. No wonder they write and talk about a flash mob, that such an action can be called a fascinating psychological experiment, a kind of new trend in art. Although the underlying idea is far from innovative, the newfangled action strongly resembles performances and happenings practiced in the 20th century.

Does the end justify the means? Flash mob - what is it: a goal or a means?

flash mob for graduation
flash mob for graduation

Naturally, the purpose of the event leaves a significant imprint on the entire process of its preparation and holding. The flash mob 2013, as before, needs a considerable number of spectators, which is why it is held in rather crowded places like the main squares of the city or railway stations. One of the most important conditions for a funny phenomenon is that everything that happens should not lookpre-arranged event, it should seem spontaneous. Mobbers do not show that they are familiar with each other, there are no distinguishing signs, especially - the same costumes. If filming is supposed to take place, then it should be done covertly, because the presence of a camera would immediately give out the planned action.

Why are mobbers doing this?

The indisputable fact is that participation in flash mobs gives a sweet feeling of celebration, going beyond the gray routine, that desired high spirits that distinguishes any holiday from everyday life. So why not experiment and arrange a flash mob for graduation, making the long-awaited holiday more vivid and memorable? During a flash mob, there is a specific psychological relief that allows you to relieve tension, and this will undoubtedly make the holiday atmosphere even more fun and relaxed. For everyone who has not yet encountered this phenomenon, we recommend that you find out from your friends and look in the media for the answer to the question: “Flash mob - what is it?”.

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