Sberbank incentive lottery: an apartment for a cash deposit

2024 Author: Leah Sherlock | [email protected]. Last modified: 2023-12-17 05:25

The rapid development of monetary relations is the reason for the growth in the number of various institutions that offer their services in the field of finance and lending. The most familiar institutions for citizens are banks. It is safe to say that the number of these organizations is increasing every day. Accordingly, competition among them is also growing. Therefore, in order to attract more customers and money, the management structures of organizations use various marketing moves. The most famous among them are lotteries. Many banks actively use this method. The lottery of the Savings Bank of Russia, Belarusbank and many other institutions is an advertising ploy to maintain a strong interest in the activities of institutions.

Meaning of the concept

This term came to us from the French language. Currently, the lottery is a game in which a certain group of people or anyone can be involved. This is a kind of advertising move, in the process of which all participants are ticket holders. Randomly held between themprize draw. At the same time, the receipt of a certain amount or a material gift does not in any way depend on the desire of a person or on the actions of the subjects of the lottery. The winnings are paid by the promotion organizer or ticket seller.

Most common stock types

The lottery of the Savings Bank of Russia or another institution can be simple and stimulating. The participation of a person in the first form involves the purchase of a ticket, that is, the payment of a fee. The incentive lottery operates on the principle of "make a purchase of goods and win." Thus, to participate in the second type of gambling, there is no need to purchase a ticket. That is, this lottery does not involve paying a fee.

Public and private lotteries

Last year, Sberbank of Russia held a huge number of different promotions aimed at attracting customers. Among them, both public and private lotteries could be distinguished. Part of the income from the sale of tickets of the first category has made it possible to finance some large projects. Among them, the largest was the construction of Olympic facilities in Sochi. Some charitable events have been realized thanks to the proceeds received from the sale of tickets of non-governmental organizations.

Housing for contribution? Quite real

Among the shares sold within the walls of financial and credit institutions, the Sberbank lottery, which was held under the name “Create a bank deposit and get a chance to win a sum of money forpurchase of an apartment. This promotion is not based on the purchase of a ticket. Therefore, this type can be safely attributed to the stimulating lottery. In order to become a participant in this promotion, it was necessary to make a deposit in the bank no later than the penultimate day of May last year. The amount of the deposit was also limited: citizens who donated at least 30 thousand rubles to the institution for safekeeping were allowed to participate in the action.

At the same time, the Sberbank lottery had a solid prize fund. Three Russians were given the opportunity to become the owner of the amount of 5 million rubles. Another 3,000 lucky winners received a prize of 3 thousand rubles.

Who could participate in the action?

In order to be among the contenders for prizes, it was necessary to follow the instructions:

1. Make a deposit. As described above, the amount should not be less than thirty thousand rubles.
2. Having made a deposit, you should have sent an SMS with the word "Sberbank" to the short number 1227.
3. Keep the deposit certificate until the end of the promotion.

Results announced

The Sberbank lottery was held on July 30, 2013. They promised to notify the entire country about the lucky winners of the prizes through the media and the Internet. Many citizens did not believe in the success of this action and disparagingly called this program a "swindle". However, in spite of all ill-wishers and skeptics,winners. The Sberbank lottery gave three citizens from different parts of the country the opportunity to purchase a new apartment.

The winners of the main prize fund were a resident of the Perm Territory, a lucky man from the city of Khabarovsk and a citizen of Novosibirsk. Another three thousand people received a Visa bank card with a specified amount of 3 thousand rubles.

Instant Lottery

Sberbank of Russia is an institution whose services are used by a huge number of people. To maintain interest in its activities, this financial institution conducts not only promotional campaigns. The instant lottery of Sberbank is very popular among the population. It is carried out without circulation. You can test your luck immediately after purchasing a ticket. That, in turn, is easy to buy at any branch of a financial institution.

The price is marked on the front of each ticket. On the back - the rules and conditions of the promotion. The buyer can independently choose the ticket he likes. As a rule, you can immediately find out whether the client has won or not. To do this, it is necessary to remove the protective layer from specially marked fields. If a person is lucky, the winnings, the amount of which does not exceed 1000 rubles, are paid immediately at the bank's cash desk. If the prize has a higher value, then the lucky winner must contact the organizer of the lottery.

At the same time, the bank should not be accused of rigging the results. In accordance with Russian law, all lottery tickets are made in such a way that they becomethe winner of the prize can only happen by accident.

Those who won the Sberbank lottery are closely following all the promotions held by the institution. Everyone has a chance to catch luck by the tail. Maybe tomorrow you will be the lucky winner of the main prize.