How to act in commercials: necessary skills and abilities, requirements for candidates

2024 Author: Leah Sherlock | [email protected]. Last modified: 2023-12-17 05:25

With the advent of televisions in most people's homes, it became possible to watch not only their favorite programs and films, but also advertisements for popular goods and services. Since that time, the dream of many people to become part of the screen world has become a reality. Since filming in a commercial often requires non-professional actors, but only a certain type of appearance. Find out how to shoot commercials and what you need to do it right now.

Staging in the base of actors

One of the easiest and most logical ways to become a commercial actor is to join a special database of aspiring film actors. As a rule, these databases consist of thousands of people who dream of filming anywhere and are just waiting for their finest hour. Today, there are many advertising agencies that, for a fee, are ready to take your professional photos and enter your data into a file cabinet. Unfortunately, the work of employees of such agencies nevernot separated. After all, gullible people are ready to give anything, just to get to the casting and star in commercials without experience.

We want to warn you and remind you that bona fide agencies will never demand money from you until you get a specific job and your fee. And only after successful cooperation and filming, the agency that recommended your candidacy is en titled to a small share of your earnings. As a rule, it is no more than 15-20%. Be vigilant and do not settle for the sweet speeches of unscrupulous advertisers who promise you the main roles in all advertisements on our television after paid placement in their database. In 99 cases out of 100, behind such agencies are crowds of disgruntled aspiring actors who once believed in the same promises.

Portfolio free?

The second important point for those who do not yet know how to act in commercials is the creation of a portfolio. It is very important to clarify here that when you are "enrolled" in the database of actors, you may be asked for high-quality photographs taken by a professional photographer. At the same time, they will certainly offer to make such a portfolio in their own agency for a "low fee". Take such an offer as a clear sign of deceit and a motive to immediately leave this organization. Big agencies will never do anything like that, but on the contrary, they will accept your photos without any payment for them.

Always remember that a quality advertising agency is not interested in your money, but in finding the originaldesired face and type. Therefore, think 100 times before you are going to give your hard-earned money to someone who has not yet provided you with a job.

What kind of photos does it take to become an actor?

If a professional portfolio is a plus, but not at all mandatory, then you should still have some photos. So, what kind of photos do you need to be invited to a casting and to appear in an advertisement?

Basically, all you need is a few photos taken with a decent camera. Today, even the capabilities of phones are quite suitable for creating your mini-portfolio, for which you will need a photo in ordinary clothes in full growth on the most plain background. It can be a wall of a building, a fence, etc. As well as a photo of your face and shoulders without bright makeup and with an ordinary haircut. The third photo can be taken in profile with the same conditions as the front. Remember that the use of "Photoshop" and other image processing is unacceptable. On them you should look absolutely the same as in life.

In general, these three photos will be enough for you to apply for a job in the filming of a commercial. If your type is suitable for this job, you will certainly be invited and, if necessary, additional photographs will be taken.

Submit your photos to multiple locations

When your photos are ready, choose a few worthy agencies and, having found the coordinates of the assistants, send them to them. Don't be afraid to express yourself. In your portfolio letter, tell us a little aboutyourself and your skills. If you have already starred in some films, even in minor roles, then be sure to indicate this by attaching a video clip with your participation. In this case, your knowledge will be useful in order to act in commercials. And perhaps this will play a decisive role in making a positive decision of the director regarding your person.

Fortune loves aspiring people

If you seriously decide to appear in commercials and audition in Moscow, we recommend that you take care of increasing your chances of success. After all, just imagine how many non-professional actors dream of fame and big fees. However, many of these people do not take this matter seriously. And, having sent several of their photos to a couple of agencies, they sit down to wait for that cherished hour until they are invited to the casting. We recommend that you do not sit back and look for acting classes. This is especially true for those who dream of their child taking part in the filming. It is much more difficult for children to act in commercials than for adults. After all, not everyone can remember the text and play the right role. In this case, acting will teach him some subtleties and, perhaps, attract him to the world of creativity and art for many years to come.

Today in the capital there are many courses where for little money they will teach you how to control your body, express the necessary emotions without a mask of tension, and also behave correctly in front of the camera, notafraid of her. An actor's school is a great way to increase your chances of passing a casting in Moscow and appearing in a commercial.

You got a call…

So, let's imagine a situation that an extras agent called with a proposal to come to the casting. Your actions must be consistent and confident.

First of all, you need to put your appearance in order. If you don’t have much time to get ready, we recommend taking a cool shower. To keep your skin looking fresh, use a face and body scrub. Clean hair is a must!

How to dress for a casting?

Next, you should consider your image, clothes. Going to the casting, you do not need to modify yourself too much. Firstly, because in an unusual way, you yourself will feel awkward and insecure. And secondly, because the assistant director perfectly sees who is in front of him, and without a ton of makeup. In the head of professionals, at the first glance at your face and body, a picture appears of what could be made of you with the same cosmetics. But few can mentally remove all the "beauty" applied to the face. It's distracting and confusing. Therefore, we recommend applying a light make-up using a corrector for the area under the eyes, a tonal foundation and shaping the eyebrows. A little mascara and lip gloss - and the image is ready.

Choose neat and comfortable clothes for you. You don't need any stilettos if you don't wear them in everyday life, the same applies to a miniskirt or tight blouse with a deep neckline. But also come toa five-year-old tracksuit, of course, is not worth it. It is best to choose light-colored clothes with a white collar that will refresh your face, as well as clothes that adorn your figure and hide imperfections.

What will happen at the casting?

Many are interested in the question of what happens after a person gets a call from an agency with an offer to go through a casting.

First, you will be asked to act in a short video, where you, on a plain background, alone, tell a short story about yourself to the camera. At this stage, much becomes clear to both the director and the director of the extras. It becomes clear whether you are suitable for filming in this advertisement or not. If the type and your qualities are suitable, you are invited to the next interview, but with the director of the video. Now you have to speak to the camera with a specific person, answering his questions. After that, one of several applicants is selected - the one who fully meets the requirements, and the next stage begins.

How to shoot commercials in Moscow? The third stage of the process includes the reading of the role, the text of which is given to you just before the start of the casting. You will also be taken to the dressing room, where makeup and outfit for the role will be selected. If after all this you are announced the days of filming, then consider that you passed the casting successfully! Now it remains only to learn the text of the role and play well in the frame, listening to all the wishes and recommendations of the director.

As you can see, acting in commercials without experience inMoscow is quite real. If you really feel the potential for creativity on the screen, then go ahead!